Privacy Policy
Last Updated: June 2026
1. Introduction
Kayleigh Basford Consultancy & Coaching ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
2. Information We Collect
Information You Voluntarily Provide:
- Contact information (name, email, phone number) when you submit enquiries or book a consultation
- Any other information you choose to share in communication with us
Automatically Collected Information:
- Device information (browser type, IP address, operating system)
- Usage data (pages visited, time spent on pages, links clicked)
- Traffic source information (how you found us)
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide services
- Improve our website and services based on user behavior
- Understand how visitors use our website
- Send you booking confirmations and follow-up communications
- Comply with legal obligations
4. Cookies & Analytics
Google Analytics 4: We use Google Analytics to understand how visitors interact with our website. This includes tracking:
- Pages you visit
- Time spent on each page
- Buttons and links you click
- Your device and browser information
Your Consent: Google Analytics only runs if you click "Accept All" on our cookie consent banner. You can withdraw consent at any time by clearing your browser cookies.
Google's Data Use: Google Analytics data is subject to Google's Privacy Policy. Google may use this data to improve their services.
5. Calendly Integration
We use Calendly to manage consultation bookings. When you book a consultation, your information is shared with Calendly and governed by Calendly's Privacy Policy.
6. Your Rights (GDPR/PECR)
If you are located in the European Union, United Kingdom, or other jurisdictions with similar laws, you have the right to:
- Access: Request a copy of your personal data
- Correction: Request we correct inaccurate data
- Deletion: Request we delete your data ("right to be forgotten")
- Opt-Out: Withdraw consent for analytics tracking at any time
- Portability: Request your data in a portable format
To exercise any of these rights, contact us at: kayels@kayleighbasfordconsultancy.com
7. Data Retention
We retain your personal data only for as long as necessary to provide our services or comply with legal obligations. Typically:
- Booking and enquiry information: retained for 3 years
- Analytics data: retained for 14 months (Google Analytics default)
- Cookie consent preference: retained for 365 days
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website contains links to third-party websites (LinkedIn, Instagram, Calendly, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information.
11. International Data Transfers
Your information may be transferred to, stored in, and processed in countries other than your country of residence, which may have data protection laws different from your home country. By using our website, you consent to such transfers.
12. Changes to This Privacy Policy
We may update this privacy policy from time to time. The "Last Updated" date at the top of this page indicates when it was last revised. Continued use of our website following the posting of revised Privacy Policy means you accept and agree to the changes.
13. Contact Us
If you have questions about this privacy policy or our privacy practices, please contact us:
